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Abstract
ARTIFICIAL INTELLIGENCE IN BUSINESS VALUE
Rahul Patel*, Priya Singh and Navneet Kumar Verma
ABSTRACT
For organizations, the development of new business models and competitive advantages through the integration of artificial intelligence (AI) in business and IT strategies holds considerable promise. The majority of businesses are finding it difficult to take advantage of the opportunities for value creation while other pioneers are successfully utilizing AI. On the basis of the research methodology of Webster and Watson (2020), 139 peer-reviewed articles were discussed. According to the literature, the performance advantages, success criteria, and difficulties of adopting AI have been emphasized in prior research. Theresults of this review revealed the open issues and topics that call for further research/examination in order to develop AI capabilities and integrate them into business/IT strategies in order to enhance various business value streams.
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