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Abstract
THE IMPACT OF TOTAL QUALITY MANAGEMENT IN THE CONTEXT OF DIGITAL TRANSFORMATION ON CORPORATE SUSTAINABILITY
Mohammed Omar Alduaig*
ABSTRACT
Organizations are frequently obliged to produce novel items for a competitive marketplace in this era of rapid technological innovation. enterprises significantly contribute to the worldwide expansion of the global economy and creative output, but they confront specific hurdles to producing new goods. enterprises are more capable of adapting, demonstrating their advanced adaptability to advancements in technologies, higher-income distribution, and promotion, and indicating that they improve decision making. As marketplaces have become more competitive, small and medium-sized enterprises haveattempted to establish themselves through innovative product advancements to compete with major corporations in order to maintain a form of sustainability. As a result, innovation plays a critical role in acquiring competitive strength as it is focused on unique items, innovative marketing and management strategies, and real technology (Anifowose et al., 2022).
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