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World Journal of Engineering
Research and Technology

( An ISO 9001:2015 Certified International Journal )

An International Peer Reviewed Journal for Engineering Research and Technology

ISSN 2454-695X

Impact Factor : 5.924

ICV : 79.45

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Indexing

Abstract

UNDERSTANDING USER ACCESS PATTERNS OF WEBSITE VISITS TO BETTER MARKETING DECISIONS

Dr. Navninderjit Singh*

ABSTRACT

Analyzing to find how many visitors visited your web site becomes more important, if you are housing business on your web site, to enhance business opportunities and target more potential customers, without disturbing their security and integrity. The graphical results have helped management understand access patterns of the users visiting the web site in a better manner to make marketing decisions, influencing the targeted customers in choosing a good school for their children. After its implementation, some modifications to our business are in pipeline.

[Full Text Article]