Abstract
UNDERSTANDING USER ACCESS PATTERNS OF WEBSITE VISITS TO BETTER MARKETING DECISIONS
Dr. Navninderjit Singh*
ABSTRACT
Analyzing to find how many visitors visited your web site becomes more important, if you are housing business on your web site, to enhance business opportunities and target more potential customers, without disturbing their security and integrity. The graphical results have helped management understand access patterns of the users visiting the web site in a better manner to make marketing decisions, influencing the targeted customers in choosing a good school for their children. After its implementation, some modifications to our business are in pipeline.
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